Recent Swiss Watches Articles

Rolex Hits Collectors Twice: The Crown's Rare Second Price Hike of 2025 Explained Rolex has never been a brand that apologizes for the price of its watches — and it certainly isn't starting now. In a move that landed like a gut punch for gold-watch enthusiasts, Rolex raised the global price of its

The Bill Always Comes Due: How Luxury Watch Prices Reached Escape Velocity There is a number collectors no longer want to look up. It sits on the Rolex website, or on the Patek Philippe price list, or in the Audemars Piguet boutique on Fifth Avenue, and it is almost certainly higher than it was si